We just started day two at the VRMA Conference in sunny San Diego, CA. Brian Sharples, Co-Founder and CEO of HomeAway, took the stage this morning to talk about the future of the vacation rental industry. Our team was at the keynote, and took some notes just in case you missed all the action!
Here are our notes:
- It is Brian's 1st time speaking at VRMA.
- HomeAway had 60k listings 10 years ago.
- There are 13.5M unrented vacation rentals in the US/Europe alone.
- Spoke about the emerging "travel tribes" - panks/punks, millennials, bleasure, boomers, kids
- HomeAway will spend $100M on global marketing in 2015.
- HomeAway will generate $4B in revenue for property managers in 2014.
- Personalization is going to be important over the next 10 years. Finding the right place for each person. Matching homes like a dating service.
- Finding rentals in different places (Expedia, TripAdvisor). Just launched a partnership with Expedia. Criteria: 5 days or more stay.
- Only 30% of their listings are e-commerce enabled.
- The HomeAway team established a new goal: 24 months to make sure the vast majority of listings are ecommerce enabled. Accurate calendars, accurate availability, 24-hour booking acceptance
- Will be awarding the above listings via higher search rank.
- Mobile travel bookings will reach $40B in 2014.
- Building a platform that integrates sharing economy: (Uber, Instacart). The Glad To Have You acquisition is part of this strategy.
- Want to make booking a vacation rental even better than hotels.
- Cutting-edge tools + software
- Trusted bookings (ecommerce enabled listings, security)
- Global traffic (180k in 3 hours)
- Enhanced distribution (Expedia)
Check out our gallery of photos from the keynote: